Annual Concert Festival for the Arizona Wildcats college audience in Tucson, Arizona. We created and tested design for conversion rate.
A Festival created in 2010, filling a void from the University of Arizona not through any college concert related events. N9NEfest was born. Bringing in only the top Djs in the world to a small market, innovating the college market with talent that was never scene in Arizona before. This was a strategy of not only promoting the talent, but also using creative and unorthodox digital and social marketing, managing selling out every year. To this day N9NEfest is still the largest college promoter 7 years running. #BearDown